WE ARE ALEXANDER
TELLing
the best stories
Wearealexander.com is a company website where the agency celebrates new projects, attracts new talents, and shares its vision of creativity.
OVERVIEW
The marketing agency is specialized in retail branding. With many new locations opening up they needed to revise how they presented their work online.
my Role
UI Design
Tools
Photoshop, Illustrator
Platform
Squarespace CMS
Reviewing the assets and validating the structure
The team agreed to use the CMS Squarespace to create the website. We wanted to be flexible enough to update the content while staying close to the brand identity without too many efforts.
Icons library from brand style guide
Back-end files organization
Customizing the template and adapting the content
We minimized having custom code as much as possible. If a layout needed to be custom we would discuss variations before making final decisions.
Custom block quote code
Retrospect
I was already familiar with Squarespace platform to publish websites. With this project, it was interesting to see how I was able to use it to facilitate design conversations. At every stage of the project, I would educate the team about the CMS and share specifics of the pages.
Next project
Accenture
