ALAMEDA COUNTY
encouraging voters
ACVOTE.org is an informational website for citizens
to easily find local voting content.
OVERVIEW
The goal of the project was to help Alameda County Voting Office build a new website experience to better serve Alameda citizens.
my Role
UI/UX Design
Tools
Sketch, Invision
Developper
TBSCG
Event Page
Homepage
1 / 3 Research
Design workshop
The core team of the project was composed of people with different background. The workshop allowed me to create a space where everyone was invited to share ideas without being judged.
Familiar tools to stay productive
To facilitate the exchange of feedback, I shared with the team a Google Slides document that includes all design visions or decisions.
Slides to discuss visual and to introduce design system concept
Learning from existing patterns
I emphasized my inspiration research on news sites which rely on bold and modular layouts. The goal there was to learn about how they categorize key information for the readers.
Key findings
One major finding that resonates well with the team was the importance of balanced visual contrast within the page layout. I applied this principle to revise the early design of some components.
Cards visual language to highlight content.
Use of short and bold headlines to increase readability.
Use of grid to better manage white space and visual hierarchy.
Adjusting the design
In addition to the research, the team provided also constant feedback during the process. It helped me to fine-tune design ideas.
Transition block component
2 / 3 User Experience
Detailing scenarios
With a diversified audience, it was important for me to make sure most user cases would be covered when thinking about the new vision for the website.
Prioritizing needs and features
After interviews and creating user personas, my main task was to share a document that would summarize all the function requests. This allowed any team member to discuss and prioritize all important features.
3 / 3 Prototyping
Shaping
a new vision
The prototyping phase was important in the process.
It brought up conversations that helped clarify design details.
Improving two core elements
I proposed to the team to revise not only the design but also the content. It was important to make it easily scannable for readers and to keep its tone consistent as well.
Simplifying access to the content
Navigation labels items and content were reorganized. When users need to find specific information, the navigation menu is the primary point.
Adding new interactions elements
One component I worked with the team was the top navigation menu behavior. I specified how it will behave when users would be scrolling down the page.
Other created screens
Results
After the launch of the new website, the feedback was positive. Both staff members and the community found the new design more intuitive than its previous version. Due to the nature of the project, the official statistics can’t be shared publicly. Nevertheless, thanks to it, I managed to build trust with the team members giving me a new opportunity to collaborate together again on a different project.
Next project
AbbVie
